Apple rolled out a second‑generation AirTag on January 26, 2026, promising a longer Bluetooth reach and a louder speaker. The new accessory plugs into the existing Find My ecosystem, letting users track keys, luggage, and more with a single $29 purchase and today available now.

At its core, the device houses Apple’s Ultra Wideband chip from the iPhone 17 line, boosting Precision Finding by up to 50 % farther. An upgraded Bluetooth module extends range, while a 50 % louder speaker lets users locate items from twice the distance of the original today.

Apple leverages its Find My network—a crowdsourced mesh of iOS devices—to relay AirTag locations when out of range. The new Share Item Location feature partners with 50+ airlines, cutting baggage delays by 26 % and reducing lost luggage incidents by 90 % per SITA data today reported.

Security stays top priority: end‑to‑end encryption, no stored location history, and rotating Bluetooth IDs thwart unwanted tracking. Environmentally, the unit uses 85 % recycled plastic and 100 % recycled rare earths. Pricing mirrors the predecessor—$29 single, $99 four‑pack—available now for every user who values privacy and sustainability.