Tech companies are embracing extreme work schedules as they race to capitalize on artificial intelligence. Rilla, a New York-based AI monitoring startup, openly advertises for employees willing to work ~70 hours per week in person, offering perks like free meals and gym memberships alongside the demanding schedule. The company positions itself as seeking 'Olympian athletes' with 'infinite ambition' who thrive on long hours.

This 996 culture, originating in China's tech sector, has spread to US startups fueled by venture capital and the pressure to be first to market. Magnus Müller, founder of Browser-Use, lives in a 'hacker-house' where he and colleagues work continuously, viewing long hours as essential for solving complex AI problems. 'We look for people who are just addicted, who love what they're doing,' he explains, comparing the work to gaming addiction.

However, critics argue this approach is counterproductive. Deedy Das of Menlo Ventures warns that young founders often mistake hours worked for productivity, potentially alienating experienced workers and leading to burnout. While he expects founders themselves to work 70-80 hours weekly, he believes forcing employees into such schedules is a strategic mistake. The debate highlights the tension between rapid innovation and sustainable work practices in the AI gold rush.