New State Capital Partners’ portfolio company The Expo Group has acquired New York City-based creative experiential agency toddstreet for undisclosed terms. The combined business will offer a unified experiential marketing platform spanning trade shows, exhibits, corporate events, and learning and development. toddstreet specializes in strategic launches, annual meetings, summits, and sales-driven events, particularly for clients in healthcare, biotech, pharmaceutical, and fintech industries. Chris Cavanaugh, president of corporate at The Expo Group, will lead the integration of the two businesses.

Adam Mc Dowell, principal at New State Capital Partners, stated that toddstreet is a natural strategic fit that expands the platform’s capabilities. New State Capital Partners, which partners with company founders and independent sponsors, has completed more than 50 investments to date. This acquisition is part of The Expo Group’s plan to build a comprehensive experiential marketing platform.