Forge, the B2B events and media company formed through the combination of Emerald and Questex and backed by Apollo, has agreed to acquire Becker's Healthcare from Pamlico Capital for undisclosed terms. Becker's Healthcare, founded by Scott Becker and led by president and CEO Jessica Cole since 2010, provides media and events services to hospital, health system and healthcare executives across North America. The acquisition brings Becker's together with Forge's existing healthcare brands, Fierce Healthcare and Life Sciences, to build a scaled, 364-day omnichannel platform reaching decisionmakers from biotech and pharma to hospitals, health systems and payers through live events, media, digital products, newsletters, podcasts and year-round executive communities.

Bright Tower served as lead financial adviser to Pamlico Capital and Becker's Healthcare on the deal.