Beats has officially announced the new Beats 360 over-ear headphones, priced at $349.99, representing a rethinking of the Beats over-ear design with emphasis on sound quality, comfort, and customizability. The Beats 360 features a completely new acoustic architecture delivering up to 1.75× more active noise cancellation and a 12dB increase in output while maintaining clarity across all frequencies with low distortion. It includes eight-microphone ANC system, Transparency mode, and Adaptive EQ, plus Personalized Spatial Audio with dynamic head tracking.

The headphones are available in Black, Cloud, Pink, and Sky, with removable Performance Knit and UltraPlush cushion kits for customization. Performance Knit cushions are breathable and ideal for workouts with IPX4 water resistance rating, while UltraPlush offers a pillowy feel. Sensors automatically adjust acoustic tuning based on cushion type.

Cushion kits retail for $49.99 but launch promo drops price to $9.99 in select markets including US, UK, Canada, Australia, France, China, and South Korea. The Studio Pro remains in the lineup at reduced $299.99 price point.