The new Apple Watch Ultra 4 launched yesterday, and Amazon is offering the first cash discounts on select models. Shoppers can purchase the Apple Watch Ultra 4 in Natural with Translucent Gray Ocean Band for $779.99, down from $799.00. This marks the lowest tracked price for the brand new lineup.

Two additional Ultra 4 models are also on sale: the Natural with Sand Trail Loop (M/L) and the Natural with Desert Alpine Loop (Large). Beyond the Ultra series, Amazon has discounted the Apple Watch Series 12, with the 42mm GPS model at $389.99 and the 46mm GPS model at $439.99, both representing the best prices seen to date. Readers can find more bargains in the Apple Deals roundup.

The article originally appeared on MacRumors.com.