Sonos CEO Tom Conrad announced the Ace Ultra headphones, Beam Ultra soundbar, and Sonos 27 OS updates. The Beam Ultra was demoed in multiple configurations, including with Play speakers as surrounds and Ace Ultra headphones. In a scene from *F1*, the soundbar delivered balanced audio with strong bass despite no subwoofer.

Sonos Fabric technology allowed Play speakers to automatically connect as rear surrounds, enhancing immersion. The Ace Ultra successfully redirected audio from the soundbar to headphones. A follow-up demo in a smaller room showcased the Beam Ultra’s Atmos performance, with clear instrument placement.

A scene from *Sinners* demonstrated rotating audio that followed camera movement, impressively rendered by the Play speakers. Sonos emphasized AI integration in Sonos 27, highlighting a natural-language voice assistant capable of understanding complex requests like playing an acoustic live Nirvana album.