A consortium led by L Catterton is buying a majority stake in athletic competition Hyrox from Infront Sports & Media. The transaction represents a significant shift in ownership of the rapidly growing fitness brand. Hyrox, known for its unique blend of running and functional fitness challenges, has experienced substantial growth since its inception.

The deal highlights continued investor confidence in the competitive fitness and wellness market. Financial terms of the acquisition were not disclosed. L Catterton will join forces with other investors to guide Hyrox through its next phase of expansion.

The sports and media company Infront Sports & Media will retain a minority stake in the business. This transition comes as Hyrox continues to expand its global footprint and event calendar. The partnership is expected to support Hyrox's mission of making elite-level athletic competition accessible to participants worldwide.