تيم كوك أوضح في مقابلة مع ديفيد فيلان من ذا إندبندنت أن قراره التنحي عن منصب CEO شركة آبل في الأول من سبتمبر تم التخطيط له منذ سنوات لضمان انتقال سلس. وقال إن العملية كانت متعمدًا ومصممة لتكون نموذجًا تعليميًا لنجاح succession القيادة في المستقبل. أكد أن他想让他的继任者、约翰·特纳斯、他的前任硬件工程总监、在新角色中保持势头،特别是即将到来的iPhone Duo发布，仅八天后便会举行. he emphasized that he wanted John Ternus, his successor and former hardware engineering chief, to have momentum entering his new role, especially with the upcoming iPhone Duo launch just eight days later. He praised the product cycle, calling the iPhone Duo 'amazing' and expressing confidence in Ternus’s leadership. Cook shared that he advised Ternus to 'make it your own job' and not mimic him, just as he had been advised not to mimic Steve Jobs when he took over.
He also discussed Apple’s new immersive education program with The King's Trust, highlighting the importance of giving part of oneself through mentorship, not just resources. Additionally, Cook described the Apple Music Hall at Battersea Power Station as a uniquely Apple space, built with meticulous attention to design, technology, and spatial audio, ideal for both emerging and top-tier artists.
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