Meta dragged its feet removing ads that nudify young girls' Instagram pics. A Facebook page called "Divine Productions"—which claimed to represent the Church of Jesus Christ of Latter-day Saints—ran a CSAM ad that escaped Meta's notice. Meta only disabled that page after TTP flagged it. Katie Paul, TTP's director, told Wired that Meta's delayed response is an issue, because "there's a lot of harm that can come from this all while Meta is raking in money in the process."

TTP reported that the ads "collectively reached more than 29,000 people in [the] EU and 6,800 people in [the] UK." About 80 percent of ads were served in the US, and a smaller portion ran in Australia. Meta did not respond to Ars' request for comment. A spokesperson told Wired, "We don't tolerate nudify apps or any kind of child exploitation, whether real or AI-generated." However, some ads evaded detection because "the clips of the minors were brief or blurred."

Meta seemed to minimize that it profited off ads, noting that the flagged ads on average got fewer than 200 impressions and had a total ad spend under $5,000. But TTP suggested that Meta's potential undercount of CSAM ads could mean it's profiting more than it's admitting. Now lawmakers and regulators are swirling. Attorneys general in Michigan and Florida have said they're looking into the CSAM ads. Last month, Senator Mark Warner (D.-Va.) sent a letter demanding that Meta "put an end to these illegal and inappropriate ads."

Emma Hardy, director of communications at the Internet Watch Foundation, told Wired that "AI apps are making it far too easy to create realistic criminal imagery of child sexual abuse, creating the new risk of everyday photos of children being taken and transformed into sexual content." "Platforms and companies must make sure there is nowhere these apps can be advertised and spread," Hardy said.