Apple today launched pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max. Major US carriers including AT&T, T-Mobile, and Verizon are offering up to $1,200 off with eligible trade-ins on these flagship models. AT&T and T-Mobile both provide the full $1,200 discount when trading in any iPhone condition, making the 256GB iPhone 18 Pro effectively free. Verizon matches this offer but requires purchase on a 36-month payment plan with monthly promo credits. Visible offers a distinct $480 discount on the iPhone 18 Pro for customers on the Visible+ Pro plan purchasing at full retail price. Across all carriers, Apple Watch Series 12 promotions are available, including free bundling with iPhone purchases at Verizon and $300 off a second watch at T-Mobile when adding a line. These deals require specific carrier plans and eligible trade-ins to activate.

AT&T and T-Mobile dominate the market with the highest trade-in credits, while Verizon offers structured payment flexibility. Visible provides a lower-cost alternative for unlocked plan seekers. Consumers should compare plan requirements and trade-in values before committing to a carrier offer.