Meta has introduced a new lineup of 'Meta One' subscription plans targeting creators, businesses, and 'AI power users,' ranging from $2.99/month to $499/month. The company is expanding its paid offerings beyond single-product plans like Facebook Plus ($3.99/month), Instagram Plus ($3.99/month), and WhatsApp Plus ($2.99/month) with new bundle options including Core ($7.99/month) and Premium ($19.99/month). Four additional tiers focus on creators and businesses: Essential ($14.99/month), Advanced ($49.99/month), Expert ($149/month), and Max ($499/month).

Features include scheduling Stories, embedding clickable URLs in captions and Reels, delegating account access without sharing passwords, repost notifications, enhanced search visibility, and unlimited human support with phone call options in the Max plan. Meta confirms its core apps and Meta AI will remain free, but paid tiers offer expanded AI tool access and business agent capabilities. The company reports over 15 million sign-ups for subscriptions and trials so far, with plans to extend subscriptions to its Edits video-editing app and AI glasses in the future.