The Beats 360 launched on September 22 as Apple's new premium headphone flagship, replacing the Beats Studio Pro at $349.99. Positioned as a workout-focused alternative to the audiophile-targeted AirPods Max 2 ($549), both share Bluetooth 5.3, USB-C charging, spatial audio, and active noise cancellation. Key differences emerge in weight (10.39 oz vs 13.6 oz), battery life (32 vs 20 hours with ANC), and materials — Beats uses plastic and steel with IPX4 water resistance, while AirPods Max 2 features aluminum and steel with no water rating.

The Beats 360 adopts AirPods Max-like design cues: a round headband with removable cushion, rotating earcups, and swappable silicone/mesh or Ultra Plush ear pads. AirPods Max 2 retains its signature steel headband with mesh canopy and aluminum earcups with memory foam. Controls differ: physical buttons on Beats versus Digital Crown on AirPods.

AirPods Max 2 supports wired lossless audio via USB-C; Beats 360 does not. Color options vary: Beats offers Black, Cloud, Pink, Sky; AirPods Max 2 comes in Midnight, Starlight, Blue, Purple, Orange. Both fold flat, but only AirPods includes a Smart Case.