Apple has taken down its online store ahead of the September 9 event, a traditional move before major product launches. The store now displays a fullscreen graphic with the Apple logo and the message, "We're making changes to the Apple Store. Check back soon," along with a link to watch the event live.

This downtime is expected to be brief, with the store returning shortly after the event concludes at 10 a.m. Pacific, 1 p.m. Eastern. The company is preparing to unveil the iPhone 18 Pro and Pro Max, as well as a rumored foldable iPhone.

Other likely announcements include updates to the Apple Watch line, new Smart Home hardware, and possibly an OLED iPad mini. AppleInsider will provide live coverage throughout the day, reporting on all new products as they are released.