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K-Pop Betting on AI and Robots: Will Fans Buy It?

Wall Street Journal US Business •
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Watch how South Korea’s music industry is embracing robotics and artificial intelligence, even as fans and performers raise concerns.

The push comes as K-Pop seeks to cut costs and create new experiences. Robots could perform alongside human idols, while AI might compose songs or generate virtual stars.

But not everyone is on board. Fans worry about authenticity, and performers fear for jobs. The industry’s bet on AI and robots could redefine K-Pop—or face a backlash.

For now, South Korea’s music giants are testing the waters. The question remains: will fans buy it?