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AI Trading Lets Retail Investors Turn Algorithms Into Profit

Wall Street Journal Markets •
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Americans are vibe-coding trading algorithms and handing over their stock portfolios to AI agents. Welcome to the world of the robot retail investor. A new wave of everyday investors is bypassing traditional brokerages to deploy custom algorithms, turning personal savings into mini quant funds.

Tech-savvy users are automating trades based on social media trends and market sentiment, democratizing strategies once reserved for institutional players. While platforms offer ease of use, regulators warn of increased volatility and the risks of handing over full portfolio control to automated systems. The trend marks a fundamental shift in how Main Street approaches wealth management in the digital age.