Cat Frazier, creator of the Tumblr blog Animated Text, died on June 29 at a hospital in Oakland, California. She was 35. Frazier gained attention for her retro-maximalist GIFs, which celebrated the gaudy, D.

I. Y. aesthetics of early internet platforms like GeoCities and MySpace. She started Animated Text in 2017 as a revolt against the clean minimalism of contemporary design.

Her work found a massive audience after rapper Frank Ocean reposted her GIF "ur not gucci lol" in 2012, propelling her following to half a million. Frazier's art reflected a growing backlash against the corporatization of online life. In 2014, she created a separate Tumblr account, "Spinning 3-D Pornhub Comments." In 2016, she teamed up with writer Adrian Chen and design collectives.

She was born Catherine Louise Frazier on April 5, 1991, in Montgomery, Alabama, to Hollis Gorman and Annie McCants Frazier. After graduating from Pratt Institute in 2013, she worked design jobs in New York, Las Vegas, and California, including at Super Deluxe, an AT&T-owned video production company. Adrian Chen called her "one of the great pop artists of the 21st-century internet culture." Her death had not been widely reported at the time of the original article.}.