HeadlinesBriefing favicon HeadlinesBriefing.com

They Built a Shrine to Cable TV. Then Everyone Cut the Cord.

New York Times Business •
×

The Cable Center in Denver opened as a shrine to the cable television industry, celebrating MTV, HBO, and Nickelodeon. Industry titan John Malone championed the project, envisioning cable as the future. However, the institution now symbolizes the industry's decline.

Facing mounting bills and lagging fundraising, the Cable Center sold its 75,000-square-foot headquarters and whittled its artifact catalog down to fit an 8,500-square-foot temporary office. This downsizing parallels the declining fortunes of cable television. At its height in the 2010s, over 100 million American households subscribed to cable.

Nielsen data shows that five years ago, 40 percent of all TV consumption came from cable networks. Today, nearly half of all TV watched in the United States comes via streaming services, and cable viewing has plummeted to just 19 percent. The video tower at their old headquarters now stands dark.

The collection, containing over 3,000 archival items, includes an MTV Moonman trophy and a.