Emirates International Investment Co. has acquired a minority stake in Joe & the Juice, valuing the General Atlantic-backed juice chain at $1.8 billion. The investment marks a significant move by UAE investors into the European health-focused beverage market, as the company expands beyond its Nordic origins.

The deal comes as General Atlantic continues to support the growth of the Danish-founded chain, which has built a strong presence across Europe and the Middle East. Joe & the Juice has positioned itself as a lifestyle brand, combining fresh juices and coffee with a distinctive in-store experience that appeals to urban professionals and health-conscious consumers.

This investment highlights the growing interest from Middle Eastern investors in lifestyle and consumer brands with international expansion potential. The transaction values Joe & the Juice at a premium, reflecting confidence in its business model and growth trajectory in the competitive beverage market.