Spotify has begun displaying GTA 6-themed artwork on massive billboards in New York, Los Angeles, and Miami, expanding the game's marketing rollout. The images match teasers recently posted by musicians including Travis Scott, Future, Metro Boomin, Morgan Wallen, and Keith Richards, who hinted at possible collaborations with Rockstar Games on social media. Spotify featured its own logo in the artwork and shared photos of the billboards on X, but provided no details about the partnership's scope.

Speculation ranges from official playlists and new songs to a joint marketing push tied to the soundtrack. Some fans hope for direct Spotify integration allowing players to stream personal playlists in-game — a long-requested feature never implemented in a mainline GTA title. Rockstar Games has not confirmed any plans, so the billboards remain a marketing tease for now.

GTA 6 is scheduled to launch on November 19, the same day the GTA 6 Album releases.