The highly anticipated Beats 360 are now available for purchase, positioned as Apple's most affordable over-ear headphones. Priced at $349.99, they sit below the AirPods Max at $549.99, while the existing Beats Studio Pro received a permanent price drop to $299.99. A key upgrade includes support for automatic device switching with Apple Account, Hey Siri, and Find My integration.

However, a notable flaw is the absence of wired connectivity and automatic pausing when removed. The Beats 360 feature Beats silicon and offer 12dB louder volume and 1.75x more active noise cancellation compared to the Studio Pro. They are the first Beats headphones to be IPX4 sweat and water resistant and support Adaptive EQ.

Available in four base colors—Cloud, Sky, Black, and Pink—users can customize with interchangeable cushions. With eight cushion variants, combinations total 32 styles, or up to 256 when mixing headband and earcups. A launch promo offers cushion kits for $9.99.

For Apple enthusiasts seeking a lighter alternative to AirPods Max, the Beats 360 provide solid noise cancellation and transparency, though sound quality is a trade-off. The Ultra Plush cushion kit is recommended for everyday comfort. The headphones fold flat for portability and offer spatial audio with dynamic head tracking.