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Disney Dumps $1B OpenAI Deal Amid AI Video Turmoil

Ars Technica •
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Disney abruptly canceled its $1 billion partnership with OpenAI after months of tense negotiations, ending plans to integrate AI-generated content into Disney+ using Sora technology. The collapse follows Hollywood’s escalating backlash against AI tools that threaten traditional creative workflows, with studios fearing displacement of human actors and artists. OpenAI’s video model Sora, initially hailed as a breakthrough, faced dwindling user engagement and revenue, grossing just $2.14 million from 11.7 million downloads—a fraction of its development costs. Meanwhile, Disney aggressively defended its IP, suing ByteDance over unauthorized use of characters in SeeDance 2.0, an AI app generating viral Hollywood-style scenes.