After more than six decades of honoring creative individuals, The One Club for Creativity has launched a new Brand Hall of Fame and chosen Apple as its first recipient. The award recognizes Apple's consistently excellent marketing and 50 years of design, branding, and communications innovation. Steve Jobs was posthumously inducted into the Creative Hall of Fame in 2012, and Apple campaigns like '1984', 'Think Different', and 'I'm a Mac' have previously won Penta Pencil awards in 2017 and 2026.

Tim Cook said the honor reflects how imagination is woven into everything Apple does, driving innovation and design to empower users. The award will be presented at a black-tie gala on September 16, 2026 at Capitale New York, with tickets starting at $1,250. The event is a fundraiser for the Creative Hall of Fame non-profit.

While Apple is the first brand honored, the gala also celebrates individual inductees from companies like Levi, Nike, and Mastercard. This recognition follows Apple's recent Webby Awards wins in April 2026 for Apple Pay and a Lionel Messi campaign for Apple TV.