Meta is testing a paid Instagram tier called Instagram Plus in select international markets, including the Philippines, Japan, and Mexico. The service, priced at approximately $2 USD per month, offers premium features like viewing Stories without the poster knowing and seeing rewatch counts. Beyond the controversial stealth viewing, users gain access to creating audience groups beyond basic followers, extending Story posts beyond 24 hours, and searching Story viewer lists for specific accounts.

The service remains unavailable in the United States for now.