ZOTAC Korea has alerted local customers about impending GeForce RTX 50-series price increases, citing concerns about the current memory crisis and supply chain issues. The company announced the end of a minor discount program, signaling the severity of the situation. They anticipate reduced GPU supply and potential unavailability of some models, impacting the South Korean market.

This follows reports of price hikes in North America, driven by the end of NVIDIA's Open Price Program and escalating GDDR6 and GDDR7 VRAM costs. ZOTAC Korea's warning suggests the global impact of these challenges, potentially affecting the availability and affordability of high-end graphics cards. The situation threatens AIB partners and distributors.

ZOTAC's announcement specifically mentions the RTX 5060 models, indicating broad price increases across the range. The company expressed regret for the price adjustments, attributing them to unavoidable circumstances. They are trying to supply products at the lowest possible price. The news underscores the volatile state of the GPU market.

Consumers should brace for higher prices. The situation is a direct result of increased memory costs and supply chain constraints. It's likely that other manufacturers will follow suit with similar price adjustments. Watch for further announcements from other regional ZOTAC branches, as well as NVIDIA itself, for more updates.