LG Electronics and Grammy winner will.i.am have launched two new wireless earbuds: the premium LG xboom Buds Plus at $179.99 and the more affordable LG xboom Buds Lite at $69.99. Both models feature will.i.am's signature sound tuning with balanced warm tones and customizable EQ settings.

LG xboom Buds Plus offers advanced features including Active Noise Cancelling 2, up to 30 hours of total playtime, and a UVnano+ charging case that uses UV-C light to reduce bacteria. The earbuds support 3D Spatial Audio, multi-point connection, and include a built-in Bluetooth transmitter for wireless listening on traditional wired devices. LG xboom Buds Lite provides up to 35 hours of total playtime in a compact design with IPX4 water resistance.

Available now at LG.com and authorized retailers nationwide, these earbuds continue the successful partnership between LG and will.i.am, who serves as the "experiential architect" for the xboom brand. The collaboration debuted at the recent FYI Visionaries event, showcasing the pop culture icon's influence on consumer audio technology.