Intel is launching two new enthusiast-focused desktop chipsets, the Z990 and Z970, specifically designed for its upcoming Core Ultra Series 4 'Nova Lake-S' processors. These chipsets succeed the current Z890 model, introducing Socket LGA1954, which necessitates a motherboard upgrade. The move segments the market, aiming to bring features like CPU overclocking to a broader audience seeking high-performance options.

While specifics on differentiation remain unclear, reports suggest the Z970, based on a smaller chipset resembling the mid-tier B960, likely offers fewer PCIe lanes and a 4-lane DMI bus compared to the Z990. The Z990 potentially provides more platform PCIe lanes and an 8-lane DMI bus, catering to users needing extensive I/O capabilities. This strategy addresses Intel's need to regain appeal in the DIY and boutique market segment where AMD currently holds strength.