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AMD Names Ariel Kelman as Chief Marketing Officer

TechPowerUp •
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AMD has appointed Ariel Kelman as its new Senior Vice President and Chief Marketing Officer, effective immediately. Kelman brings over two decades of experience leading global marketing organizations at major tech companies including Salesforce, Amazon Web Services, and Oracle. He will oversee AMD's global marketing organization, including brand, communications, events, developer relations, and go-to-market strategy.

In his new role, Kelman will report to Ruth Cotter, AMD's Senior Vice President and Chief Administrative Officer, and work closely with the executive team to deepen engagement with customers, partners, developers, and the broader technology ecosystem. This appointment comes as AMD continues to scale its product and solutions leadership across data center, embedded, client, and gaming markets. Cotter praised Kelman as a proven marketing leader with deep experience building brands and driving marketing impact at scale.

Kelman expressed enthusiasm about joining AMD during an exciting moment in the company's journey, specifically citing the opportunity to capture the massive AI data center market with AMD's differentiated products. His appointment signals AMD's commitment to strengthening its brand presence and marketing capabilities as it competes in the rapidly evolving semiconductor and AI computing landscape.