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Ring Cuts Flock Deal After Super Bowl Ad Sparks Privacy Fears

Ars Technica - All content •
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Ring and Flock Safety scrapped a partnership that would’ve let law enforcement access Ring’s camera network, following Amazon’s Super Bowl ad backlash. The ad, meant to showcase a “Search Party” feature for finding lost dogs, drew criticism for depicting AI-enabled cameras activating neighborhood searchlights—a dystopian scenario critics say normalizes surveillance. Amazon CEO Andy Jassy faced scrutiny from Senator Ed Markey, who warned the ad “inadvertently revealed” risks of facial recognition tech being weaponized for mass monitoring. Markey highlighted Ring’s ability to collect biometric data without consent and the lack of tools to delete face scans, calling the ad a “privacy nightmare.”