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NASA sells Artemis II ‘Rise’ plush for $25

Ars Technica •
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NASA’s Artemis II mission launched a plush “zero‑g indicator” named Rise on April 1, and the agency now sells an official version through its Exchange store. The toy mirrors the flight‑ready model hand‑sewn from thermal‑blanket fabrics, though the retail copy looks slightly more polished. A zippered pocket at the base holds an SD card listing the 5,647,889 people signed up for the flight.

Pricing puts the Rise plush at $25, a figure that may seem modest but has already attracted counterfeit listings online. Because NASA holds the design copyright, hobbyists can reproduce the doll only if they follow strict merchandise guidelines. The Exchange also stocks embroidered patches, lapel pins, keychains, decals, magnets and apparel emblazoned with the toy and the crew’s “Copy, Moon Joy” transmission.

Shipping timelines stretch up to eight weeks, reflecting the handcrafted production process. Collectors and Artemis fans alike will need patience, but the official merchandise offers a tangible link to the mission’s historic test flight. By monetizing a novelty item, NASA turns public enthusiasm into a modest revenue stream while reinforcing brand visibility. Orders include a certificate confirming authenticity.