Amazon has officially retired its Fire tablet branding, introducing the new Alexa Tablets lineup as fully Google-certified Android devices. This marks a significant shift from the previous Fire OS, which lacked Google integration and relied on Amazon’s own Appstore—now shut down. The new tablets run a complete version of Android with access to the Google Play Store, offering a more traditional Android experience.
The lineup includes three redesigned models with unibody aluminum builds: the Alexa Tablet 8 starting at $230, the Alexa Tablet 11 at $330, and the premium Alexa Tablet 12 Pro at $500. All models feature upgraded processors and improved display ratios optimized for media consumption or multitasking. The 12 Pro stands out with a 2800×1840 display, 120 Hz refresh rate, 500 nits brightness, and optional accessories like a keyboard and stylus.
This move signals Amazon’s deeper alignment with the broader Android ecosystem, contrasting with its Fire Stick devices, which still run a custom Linux-based OS.
Source: Ars Technica · Summarized by HeadlinesBriefing