Apple may allow sponsored content within Visual Intelligence, enabling advertising to appear alongside regular search results. The feature, part of Apple's upcoming iOS 27, would support sponsored images from search providers like Google. Developer Aaron Perris discovered code in iOS 27 indicating Apple is working on ad integration within Visual Intelligence.

This would not involve Apple selling ad space directly, but rather allowing sponsored images similar to those on Amazon or Google listings. It's unclear if Apple would take a revenue cut. Visual Intelligence enables iPhone users to identify objects, extract text, and search for visually similar items using the camera.

Apple has been expanding its advertising business, recently adding ads to Apple Maps.