Earlier this week at Qualcomm's annual Snapdragon Summit, Motorola surprised many people by announcing that the flagship Signature 27 is coming to North America. This is a big deal because the last-gen Motorola Signature didn't make its way stateside, despite being pretty well received for its premium design and excellent cameras.

I sat down with Nicole Hagen, the executive director and head of Global Product Marketing at Motorola, to talk about why now is the right time for Motorola's return to traditional smartphone flagships. "We heard you, we heard media, we heard analysts, and I'll be honest, we even heard from a lot of customers in North America on kind of popular feedback forums that they were disappointed," Hagen told me. "We felt that this year we have the right product with the right specs, with the right capabilities and experiences, and we think that this product is really going to resonate well amongst users looking for a premium flagship phone."

Motorola appears more confident in its premium smartphone offerings. Hagen tells me that last quarter, Motorola had its best quarter ever by revenue: "15% year over year, and the majority of that growth, of course, was driven by premium products." The Signature 27 will feature a powerful camera system, including a primary 50MP Sony Lytia 910 and a 200MP periscope telephoto lens, powered by the Snapdragon 8 Elite Extreme Gen 6 chipset.