Sky is proud to support the Equal Sport Project, a UK‑wide initiative that unites sport behind five shared ambitions to accelerate gender equality. The ambitions include equal access to school sport for girls, equal relevance, reach and revenue for women's sport, an equal workforce, redesigned governance, and equal access to sports facilities. Major organisations such as the FA, RFU, Youth Sport Trust, England Netball, UK Sport, LTA, Women's Sport Trust, Women in Sport, Team GB and Sport England have made specific pledges, while broadcasters and brands are also committing support.
Research from Sporting Insights shows that fewer than 1 per cent of women working in sport believe gender equality has been achieved, and more than half think they are paid less than men for the same role. Women's sport receives about 9 per cent of broadcast sports coverage and 8 per cent of prime‑time slots, while 41 per cent of boys agree some sports are for boys and 64 per cent of girls want to be more active. Confidence, body image, unequal facilities and stereotypes remain barriers.
Sky CEO Johnathan Licht said the company has backed women's sport for more than 30 years and is the UK's leading investor in women's sports rights. He noted that girls in the UK miss out on 280m hours of sport each year, and Sky is pledging to use its investment, platforms and partnerships to turn visibility into participation, citing initiatives such as the Alessia Cup and Game Changing research.
Source: Sky Sports Champions League · Summarized by HeadlinesBriefing