Sky Sports NFL analysts Neil Reynolds and Jeff Reinebold believe the Seattle Seahawks are now the favourites to win Super Bowl 60. They point to Seattle's dominant NFC Championship matchup against the Los Angeles Rams this Sunday. The Seahawks enter as the NFC's top seed after a 14-3 regular season and a decisive 41-6 playoff win over the 49ers.

The Rams, meanwhile, showed vulnerability in narrow playoff victories. Analysts noted a drop-off from their mid-season form, with head coach Sean McVay publicly questioning his own play-calling after a gritty win over the Bears. This has raised doubts about the Rams' readiness for the biggest stage, despite their resiliency.

Reinebold suggested the upcoming NFC title game could rival the Super Bowl itself. Seattle's home-field advantage and current hot streak make them a formidable force. The Rams, however, have proven they can win close games, setting up a dramatic third meeting between these NFC West rivals with a Lombardi Trophy at stake.