Influencer KSI has acquired a stake in National League South club Dagenham & Redbridge, joining as a shareholder and strategic partner. The YouTube star with over 17 million subscribers announced his investment alongside former England striker Andy Carroll, who also owns shares and plays for the club. KSI joins after the Happy Fan Group's February takeover.

Speaking in an announcement video, KSI declared his ambitious goal: "I want to take Dagenham and Redbridge to the Premier League." The 32-year-old, whose real name is Olajide Olayinka Williams Olatunji, emphasized building the club's community and improving the team through strategic additions. He previously served as president of Baller League UK since 2025.

The investment group's leader John Grabowski praised KSI's addition, calling it "transformative for the club." Grabowski highlighted KSI's passion for disruption and connections with people as aligning perfectly with their ambition to build a unique club relevant to both local and global audiences. Dagenham & Redbridge currently sit mid-table, five points from play-off contention.