KSI, the YouTuber turned entrepreneur, has acquired a 20% stake in Dagenham & Redbridge, joining a growing trend of celebrities investing in lower-league football clubs. The move follows Snoop Dogg’s recent appearance at Swansea City’s Championship match and actor-owners Ryan Reynolds and Rob McElhenney propelling Wrexham toward Premier League contention. These high-profile investments aim to inject wealth, visibility, and digital influence into clubs like Dagenham, which currently plays in the National League South after a historic League One stint in 2010-11.