In London, Ja Morant and the Memphis Grizzlies experienced the enthusiasm of European basketball fans. Morant, who had a double-double, finished with 24 points and 13 assists. He believes the energy from the crowd elevates the game. The NBA's focus on international expansion is evident, aiming to grow the sport globally, following in the footsteps of former commissioner David Stern.

NBA Commissioner Adam Silver is actively engaging with European football clubs to broaden basketball's reach. The goal is to capitalize on the existing passion for European football, attracting fans to both sports. This strategy underscores the NBA's global vision. Anthony Black of the Orlando Magic was also inspired by the experience, highlighting the growing international talent pool.

The presence of European players like Nikola Jokic and Giannis Antetokounmpo at the top of the NBA further validates the international expansion efforts. The NBA is also working with FIBA to develop a European expansion league. The MLK Day games were also a focus, with games on Sky Sports.

Adjusting to new time zones and media commitments presents challenges for the players, but the experience is ultimately seen as an honor. The NBA's commitment to global growth, with the support of its stars, is clear. The success of the London games is a positive sign for future international events.