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Dana White Returns to Boxing with Zuffa Venture

Sky Sports Champions League •
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Dana White credits boxing as his foundation in combat sports, stating "I wouldn't be here today if it wasn't for boxing." The UFC president revealed that his experience managing fighters and loving boxing's elements while disliking others directly influenced how he built the UFC. Now, with Zuffa Boxing launching a landmark partnership with Sky Sports, White returns to the sport that started it all.

White's new promotion has already staged four fight nights with matchmaking he describes as excellent. The venture spans 88 countries on television, with clear champion structures planned—one titleholder per weight class. British crowds particularly excite him for their passionate fight atmosphere, making UK venues like Wembley key targets for major events.

Regarding multiple title belts, White acknowledges everything is "a work in progress"