Chelsea have initiated positive discussions with Brighton regarding a potential transfer for striker Danny Welbeck. With one year left on his contract, Brighton is open to a sale if a fair price is met.

Welbeck, aged 35, has maintained consistent goal-scoring form in the Premier League, netting 13 goals last season. His potential arrival aligns with Chelsea's recent strategy of acquiring physically strong players with Premier League experience, following signings like Morgan Rogers for £117m and nearing a deal for Maxence Lacroix.

This move could impact the futures of Chelsea's current strikers, including Nicolas Jackson. Chelsea has a history of signing players from Brighton, with recent acquisitions including Joao Pedro, Moises Caicedo, and Marc Cucurella, alongside staff members like sporting directors Paul Winstanley and Sam Jewell. Manager Xabi Alonso appears to be prioritizing experience, a shift from the club's previous focus on young talent.