Ali Barat, the superagent making waves in soccer, is changing the game. Last summer, his clients were involved in some of the biggest transfer deals. Barat, the founder of Epic agency, prioritizes building his brand. He is known for his unique approach to managing players and negotiating deals, setting him apart from other agents in the industry.

Barat's strategy involves actively promoting himself and his agency. This is a departure from the traditional approach of other prominent agents like Jorge Mendes. His public relations strategy, led by Yann Guerin, aims to create hype around his transfers. This has led to Epic issuing self-congratulatory releases, celebrating their successes in the transfer market.

Epic completed 15 transfers last summer, including high-profile moves for players like Dean Huijsen to Real Madrid. The agency's approach has garnered attention, with Barat winning the Best Agent award. His methods are different, but his results are undeniable. This approach could be the future of the soccer agent business.

What's next? Watch for how other agents respond to Barat's success. Will they adopt a similar strategy of self-promotion and aggressive deal-making? Or will they stick to the more traditional, low-profile approach? The transfer window will be a key battleground for these agencies.