Rapper Snoop Dogg, an investor in Swansea City, has declared his ambition to propel the club back into the Premier League. The artist, who joined the Welsh club's ownership group last summer, aims to transform Swansea into a global brand. His vision includes securing sponsorships and boosting publicity to achieve this goal.

Snoop Dogg views this as a long-term project. He acknowledged the need for financial investment to compete at the highest level of English football. Joining him as investors in the club are Luka Modric and Martha Stewart. Swansea City currently competes in the Championship, the second tier of English football, where they are mid-table.

Snoop Dogg understands the importance of the fanbase and plans to meet with them soon. He believes their passion is a driving force behind the club. Swansea last played in the Premier League from 2011 to 2018. They reached the Championship playoff final in 2021, losing to Brentford.

His investment signals a shift in the club's direction. The rapper's involvement brings a unique blend of celebrity and business acumen. This could lead to increased revenue and global exposure for Swansea City. The club hopes to capitalize on this to climb the ranks of English football.