Lionel Messi stepped off the pitch and onto a coffee‑shop counter to meet Tom Holland’s Peter Parker in a fresh Sony Pictures promo for the upcoming superhero flick Spider‑Man: Brand New Day. The 39‑year‑old Argentine star drops a quick assist, uses a phone tracker, and immediately joins the hunt for the city’s web‑slinger. Fans notice his trademark flair even in a Hollywood cameo.

Messi’s cameo follows a run of high‑profile TV spots that kept the forward in the public eye as the World Cup approaches. In the ad, he fades into a back room, then reappears as Spidey, and the pair launch an impromptu web‑slinging run over downtown streets. The scene hints at a new villain, dubbed “The Dribbler,” replacing older foes.

Sony Pictures’ choice to pair the football icon with international movie star Tom Holland underscores the crossover appeal of both franchises. The promotion, set to hit theaters on July 31, mixes sports celebrity with comic‑book adventure, aiming to draw fans from both arenas. With Messi’s reputation already cemented on the field, his Hollywood foray signals a broader trend of athletes expanding into entertainment.