Lowe's has released a 10-foot inflatable Lionel Messi in anticipation of the 2026 World Cup. The massive light-up effigy features the Argentine superstar holding a football while wearing a Lowe's-branded kit. The backyard display stands twice Messi's actual height and inflates in seconds, making it an eye-catching centerpiece for soccer fans eager to show their support during the upcoming tournament.

While the inflatable captures Messi's iconic sleeve tattoos, the facial resemblance is questionable. The face appears modeled after actor Bradley Cooper rather than the Inter Miami star. Despite this artistic liberty, the attention to detail in the design makes it a conversation piece. The LED illumination allows for nighttime display, ensuring your home becomes the neighborhood's soccer headquarters throughout the tournament.

Priced at $99, the Messi inflatable is currently available to Lowe's reward members. A limited number will hit stores in the 11 U.S. World Cup host cities later this week. The commercial partnership between Messi and Lowe's demonstrates how athletes are increasingly expanding their brand presence beyond traditional sports merchandise into everyday household products.