AC Milan is preparing to co-host the 2026 Winter Olympics in Italy. The club created a special video featuring star players like Zlatan Ibrahimovic, Luka Modric, and Christian Pulisic to welcome visitors. The campaign highlights Milanese culture, from coffee etiquette to the iconic San Siro stadium, ahead of the Games' February start.

This initiative ties the club's global profile to the city's moment in the international spotlight. With the Olympics beginning in two weeks, the video serves as a tourist guide. It blends football prestige with local landmarks, aiming to engage both sports fans and cultural tourists descending on Lombardy.

The campaign underscores AC Milan's role as a civic institution beyond football. While the San Siro faces demolition, the club's current stars promote its legacy. Fans can expect more such promotions as the city and club welcome the world for a historic winter event.