The American Gaming Association projects a record $1.76 billion will be wagered on Super Bowl LX with U.S. sportsbooks. This represents a nearly 27% increase year-over-year. The estimate includes only wagers placed through legal sportsbooks operating in 39 states and the District of Columbia. This surge in betting interest highlights the growing popularity of sports wagering in the United States.

Analysts attribute the expected record handle to the widespread appeal of the Super Bowl. The Sports Betting Alliance previously estimated $1.71 billion would be wagered. While some analysts anticipate a slight dip, the overall trend points upward. New York, the largest sports betting market, saw a record $26.3 billion wagered in 2025.

Prediction markets like Kalshi are also gaining prominence. Last week, over $79 million was traded on the AFC Championship Game outcome. Fanatics Sportsbook will air its first Super Bowl ad during halftime. Big bets are already coming in, with reported wagers of $2 million and $1.2 million, both on the underdog New England Patriots.

This year's Super Bowl is expected to be a major event for the sports betting industry. The game's widespread appeal and the increasing number of legal betting options contribute to the high wagering volume. The focus will be on the final numbers, and how these figures reflect the continued growth of the industry.