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Seahawks Embrace ‘Run it Forward’ Philosophy After Super Bowl Win

ESPN NFL •
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Seattle Seahawks aim to repeat as Super Bowl champions, but coach Mike Macdonald says the focus is on process, not title defense. He coined the phrase Run it Forward to describe the team's daily pursuit of improvement. The banner in the indoor facility still bears the Super Bowl LX score, a reminder of last season’s triumph for the team club.

Off‑season training kicked off April 20, just ten days after the championship win. Macdonald split the program into remote and in‑person phases to accommodate veterans’ schedules. Attendance has been strong: almost all players, except four specialists, joined the first rain‑shrouded session. Notable absences included DeMarcus Lawrence, who is on his plan, and cornerback Devon Witherspoon awaiting a new contract today.

Macdonald stresses that the team’s identity rests on daily evolution, not complacency. He highlighted that the Seattle Seahawks banner and upcoming ring ceremony are secondary to the everyday grind. By framing success as a continuous process, the franchise signals to rivals that its next season will be built on relentless improvement rather than resting on past glory for the team.