Todd Archer
FRISCO, Texas -- The Dallas Cowboys offense has stagnated despite returning every starter from a top-10 unit in 2025. While points per game remain steady at 27.4, production has dipped significantly, with the team averaging 50 fewer yards per game. The running game has suffered most, dropping 31 yards per contest. Receiver George Pickens has seen a decline, catching 39 for 533 yards and two scores versus 43 for 685 and six touchdowns last year. Tight end Jake Ferguson has also seen a sharp drop in targets, now battling an ankle injury. Quarterback Dak Prescott's completion percentage has fallen, and the offense has struggled in critical moments, including losses to the Baltimore Ravens and Arizona Cardinals.
Jerry Jones recently used the word "rebuild" regarding the defense, stating the plan is dependent upon the offense carrying the team. Dak Prescott acknowledged the frustration, stating the talent is there but execution has faltered. CeeDee Lamb was succinct, saying, "We stop ourselves." The unit has become more stagnant despite Brian Schottenheimer's introductory emphasis on motion and shifts. In 2025, Dallas ranked 11th in motion, but this season they are 30th and last in motion at the snap, according to ESPN Research.
The Cowboys have scored 30 points five times this year but have lacked answers when needed most. The offense must find an identity quickly to compensate for defensive weaknesses as the team evolves going forward.
Source: ESPN NFL · Summarized by HeadlinesBriefing