Team GB stores hundreds of unused Olympic garments in a south‑coast warehouse, from Paris 2024 and Milan Cortina 2026. A new partnership with resale platform Kitround will sell surplus items, supporting the Team GB Foundation. Sustainability experts say elite sport generates excess kit due to pre‑order uncertainties, value‑in‑kind contracts, and performance demands. 5thread estimates up to 100,000 items end up in UK landfills annually, while UEFA reports up to 60% of professional apparel is discarded each season.
Contracts often block reuse, and athletes sometimes keep or pass on unwanted gear. The initiative aims to give sportswear a second life while respecting sponsorship agreements.
Source: BBC Sport · Summarized by HeadlinesBriefing