The Chicago Bears are teaming up with Hallmark Media for a holiday-themed Christmas special titled "Holiday Touchdown: A Bears Love Story." The partnership was announced Thursday through a video featuring head coach Ben Johnson and tight end Colston Loveland, with Johnson noting his wife Jessica will be tuning in. This makes the Bears the third NFL franchise in Hallmark's holiday lineup.

Production begins this summer with filming in Chicago locations, though specific cast details remain under wraps. Darren Abbott, president and chief brand officer of Hallmark Media, emphasized the Bears' rich history and passionate fanbase as reasons for the partnership. The special joins a growing holiday franchise that celebrates NFL teams through heartwarming storytelling.

The Bears enter this holiday collaboration following the Kansas City Chiefs' 2024 debut and the Buffalo Bills' 2025 feature. Previous specials showcased coach Andy Reid, Donna Kelce, Damar Hamlin, and other players, blending football personalities with seasonal narratives that connect teams to their communities. These productions combine football storytelling with holiday programming.

This partnership reflects how NFL franchises increasingly leverage off-season content to maintain fan engagement. The Bears' holiday special arrives as the franchise builds anticipation for the upcoming season while creating unique merchandise and content opportunities that extend brand reach beyond traditional football programming.